February 13, 2012 – 1:19 pm
There have been various rumours about Facebook making some big changes from February 29th, so we thought we would confirm what we know, and let you in on some of our thoughts about the implications to Facebook advertisers… Facebook adverts body text cut to 90 characters You might have heard a bit of banter in the social media world about the size of Facebook adverts getting cut down. These rumours are true. Net Natives have had concrete proof, confirmation from… Read More »
December 7, 2011 – 4:57 pm
With Christmas and the much welcomed time off fast approaching – don’t let your social media efforts lose their momentum. People are online loads more over the holidays, so make sure you are getting your voice heard and don’t go silent! Multiple Admins It’s really important to make sure your Facebook Page / Twitter or any other platforms you are using have more than one person who can share content, and respond to messages. This is especially important in the… Read More »
December 9, 2011 – 5:30 pm
“CERN is a scientific organisation that’s trying to understand the science behind the universe – Net Natives is the company that understands the science behind Facebook. They understand the metrics, the branding, the algorithms and most importantly they understand both the customer & the target audience. Our people here love what Net Natives have achieved for us and creating engagement via Facebook has now become an integral part of our daily job in recruitment” Head of Recruitment, CERN. The Challenge?… Read More »
February 22, 2012 – 2:06 pm
Take a good look at your website and check what data files are placed on user terminals and why they are in place. You might need to take a comprehensive audit of your website to see which cookies are strictly necessary and if they need consent. Your audit should include identification of high and low privacy intrusive pages on your site. Your finding could be presented in a way of a summary of findings, detailed findings against intrusive pages, data… Read More »
February 22, 2012 – 2:06 pm
The UK law restricting cookies from websites will comes into effect on 25th May 2012, giving websites a year to comply with the new act. This gives time for websites to gradually phase in the right approach to recognise user’s online privacy concerns. The UK government has updated the Privacy and Electronic Communications Regulations in response to the EU Directive to enforce the law. Cookies are used for a variety of purposes but are generally used by third-parties to analyse… Read More »
February 13, 2012 – 10:09 pm
http://www.facebook.com/shrewsburycollege Shrewsbury College provides a wide range of apprenticeships, GCSE and A Level courses and HE programmes to its current students, and like any other college aims to ensure as many young people as possible know about the study paths available to them. Potential students won’t necessarily end up on your website when assessing their options. So how do you target these individuals who are online but not affiliated with your College yet? The Challenge? Shrewsbury’s brief was simple: promote… Read More »
February 13, 2012 – 8:32 am
Ben Verinder of the AoC on the importance of measurement and diagnostics in education marketing… In a recent Association of Colleges Briefing for members we published a list of (hopefully) useful links to organisations specialising in studying the evaluation and measurement of communications. We did so as a response to a steady growth in requests for advice from College PR and marketing teams on meaningful metrics and targets. This is an encouraging trend – professional communicators make decisions based on… Read More »
February 10, 2012 – 4:35 pm
One of the highlights of this week for us has been the excellent social media campaign for National Apprenticeships Week which ran from 6th-10th February. Centered around social media giant Twitter, the National Apprenticeships Service used different “themes” for each day of the week, such as; the benefits of doing apprenticeships, thank you messages, and how people got their dream job via the scheme. People were encouraged to tweet @apprenticeships with their experiences/thoughts about the scheme according to the days… Read More »
February 9, 2012 – 1:27 pm
It’s great when you see a major brand pushing forward with some really fun new ideas, and we were particularly impressed by Heinz recent “get well soup” campaign. Visit the Heinz Soup Facebook page and you’ll land on a custom tab featuring the promotion. The idea is that you can order custom soup cans, with a friend/loved ones name printed on the label, for just £1.99. Bargain! Apart from being a great bit of fun, here’s what we like about… Read More »
February 9, 2012 – 12:40 pm
We loved this infographic, not just for its cute graphics but also because it is one of the best “beginner” examples of how to actually get up and running on LinkedIn. LinkedIn is one of the biggest social networking sites, and it occupies a niche in that it is just about business connections. Nothing to do with friends, holiday photos, relationships… just professional contacts. Follow this guide and before you can say YES SERGEANT you will be linking away on the… Read More »
February 1, 2012 – 12:23 pm
You’ve probably heard of URL shorteners. People use them on Twitter all the time, to shorten space-wasting long web addresses into more manageable ones so they can actually fit in some other text! Google has just launched its own one and we’d suggest you start using it right now. The reason? Google’s URL shortener tells you how many people have clicked, where from, and it’s free to use You just go to goo.gl and put in the URL you want… Read More »
January 18, 2012 – 1:26 pm
My band all love social media (hence me doing this job) and we’re always looking for fun ways to get our audience interacting with us. We’re doing alright – currently we have over 20,000 likes and a “talking about” of 1,666… not bad! We’ve done loads of competitions and giveaways, encouraging shares/likes etc, but this most recent effort left us quite tickled. What could be so good about this status, I hear you ask… well, the answer to that, is nothing… Read More »
