Facebook just announced another really cool little feature.
It’s now possible to almost “eavesdrop” on people music listening, thanks to the new “Listen with…” function they have attached to music apps such as Spotify.
Don’t panic – you won’t get caught out for your secret Spice Girls habit (probably), as far as we know you have to enable this in your music player. But it’s undoubtedly going to lead to the discovery of lots of new music for people. The success of sites like Last.fm do go to show that people enjoy being educated in terms of songs!
All you have to do is watch the chat sidebar, and you will see “Listen With” links come up, denoted by a musical note next to their name. Then just click the link in the pop-up window. Hey presto, you are now following their music choice – you’ve got your own personal DJ. You can chat with them too, so you could make requests as well!
Adverts on Spotify
This could be good news for advertisers on Spotify, if they are targeting their ads against music genre or location. Any technology that means additional like-minded people are exposed to your advertising can only be a good thing!
What if this approach goes on to video?
We can see some big potential here. You know those massive viral videos like the fairly recent Old Spice advert? They spread fast, but imagine how fast they could spread if people started watching them together LIVE.
Presently, vids go viral by more deliberate shares, but the potential for staggeringly fast spread would be HUGE if somehow YouTube was integrated in the same way and you could see what your friends were watching, and join them live.
Advertisers – watch out for this one!
