“So what?” you may ask. Well, the one thing that they all have in common, is that they are Net Natives clients! Find our how our innovative social media technology and marketing is helping these clients win these nominations below…
G4S London 2012
Net Natives utilised innovative recruitment practices to attract security staff for G4S Olympics 2012, delivering a marketing campaign across online and social channels including a content strategy for engagement within Facebook.
Social channels and conversation tracking were researched to identify best return for candidates, and a branded Facebook page (able to render apps, FAQ’s, with content management system) focused on “applications” rather than “likes”; keeping applications within Facebook, increasing viral visibility and engagement.
Targeted online adverts onrelevant forums built 3,800 connections to the new page. We provided content strategy achieving a “talking about this” of 652, and a social reach of 1.5 million. Our advertising accounted for the majority of candidate traffic to the campaign, and the Facebook page has become the focus for enquiries and feedback.
Guardian Jobs
Net Natives have built a Facebook application that enables users to search jobs published on the Guardian Jobs site. Guardian Jobs are able to leverage their high facebook fan base (around 300k fans across all pages), and jobs app functionality.
The launch of this app follows the success of the Guardian’s Facebook app which has been installed by more than 4 million users. Guardian Jobs is responding to increased client demand for Social Media recruitment advertising opportunities. The app has been developed complete with a Content Management System meaning that advertisers have the opportunity to appear in jobs search pages specific to industry sectors as featured advertisers.
CERN
People at CERN are part of immense scientific discoveries, answering some of life’smost complex questions. History is being made so recruiting the top minds in the world is a priority. CERN’s new Facebook Recruitment Website and Engagement Application enables candidates to explore what it is like to work at CERN and has resulted in increased quality and conversion of job applications.
Our Facebook Brand Strategy enabled CERN to consolidate 65,000 Facebook fansonto its new, official identity, giving CERN control over its online brand presence andengagement. Our Social Media Content Strategy resulted in CERN doubling the sizeand relevance of its job audience.
