How a band got their highest ever Facebook engagement, with absolutely no content value at all!

My band all love social media (hence me doing this job) and we’re always looking for fun ways to get our audience interacting with us. We’re doing alright – currently we have over 20,000 likes and a “talking about” of 1,666… not bad!

We’ve done loads of competitions and giveaways, encouraging shares/likes etc, but this most recent effort left us quite tickled.

What could be so good about this status, I hear you ask… well, the answer to that, is nothing but bare-faced cheek!

http://www.facebook.com/105132402861803/posts/309666289075079

So that’s over 1000 likes on a single status, with that status effectively being about… nothing.

I guess the main point of this post is – don’t be afraid to have a bit of fun. Amuse your fans and be a bit human! As important a marketing tool as Facebook is, sometimes you’ll get the best results by not taking it too seriously.

Happy posting :)

 

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