October 7, 2011 – 11:01 am
One of the joys of our relationship with Facebook is that we get to ask LOTS of questions about stuff our clients want and occasionally our account managers give us the answers we want… As a university or college you will want to setup individual places for each of your campuses but want them to sit under your main university/college Facebook identity. This way your students can check-in to their individual campus, but be part of the organisation as a whole…. Read More »
September 29, 2011 – 12:04 pm
Google Adwords is the biggest pay per click advertising platform online and is used by thousands of businesses worldwide to promote products and services to millions of individuals and businesses. It is both cost effective and targeted as you only pay for those ads that are clicked on and choose the keywords your ads are shown against. Although Adwords is widely used by every business sector I have found companies wishing to recruit new employees are not utilising it for… Read More »
Google released its search engine update ‘Panda’ worldwide back in April but the impact of the changes are only becoming apparent now. The main objective of the update was to demote websites in search results that scrape or duplicate content from other sites. This update was released to improve the quality of search results for Google users by giving those websites that do produce regular original content higher search rankings. The impact of these algorithm changes has now become clear for the… Read More »
Here at Net Natives, we like to keep up to date with any social media developments, so when Google announced its latest social network Google+ we thought we’d take a look. Google+ is the third attempt by Google to take on Facebook after the failures of Google Wave and Google Buzz. At the moment Google+ is in limited BETA with users only being able to join if invited by a Google+ user. Google often does this to… Read More »
Over the past few months Net Natives has seen like-for-like increases in the cost of Facebook advertising. We always strive to achieve the best possible results for our clients and after consulting with our account managers at Facebook regarding this topic we are able to share this interesting response: “Recently, we pushed out changes to our optimization algorithm that affected a large percentage of advertisers. These changes have led to some advertisers seeing reduced delivery and a higher CPC.” It… Read More »
Great, you realise the best way to promote yourself/company/service/product/job is with online or social advertising. But why spend all of that time and effort (or get us to do it for you) and then fall at the final hurdle by not getting that person (let’s call them a “click”, as every click costs!) to do what you want to do? You need to make sure that your advert takes that click to a place where they can buy/apply or contact you… Read More »
February 25, 2011 – 11:03 am
Continuing our support of the education sector and in partnership with the AoC, our MD, Steve will be speaking at the AoC Annual Communications Conference 0n the 17th of March in Birmingham. Steve will be speaking about social media marketing at the break out session with Stewart Potter. Come and say hello! Confirmed speakers include: Steve Evans, Managing Director, Net Natives Stuart Potter, Marketing and Communications Manager, ACER Kim Catcheside, Assoicate Director, Champollion (Previous Education and Social Policy Correspondent for the… Read More »
February 24, 2011 – 1:46 pm
Whether you want to or not, your Facebook Page will automatically be “upgraded” to the new style on March 10th. Before the deadline, you can already migrate across to the style which we have done for our R&D FB page Social Natives. It further highlights and strengthens Facebook’s resolve to provide a platform for its 13 million users aged 16-24 and Educational Institutions rather than being just a‘social network’ (man, I bet they hate that film title for all sorts of reasons,… Read More »
February 18, 2011 – 2:19 pm
As well as presenting at the AoC Annual Communications Conference, we’ve been advising and supporting our education clients on engaging the disengaged using social advertising. How can you market to the disaffected and disengaged? How can you “sell” education and work training to those who have deliberately opted out of the system? As social marketing partner to FE Colleges, Net Natives’ tools and expertise, render Facebook advertising to a relevant potential students. We build campaigns segmented by age, gender, location and… Read More »
February 16, 2011 – 3:04 pm
As previously mentioned in this blog post, analysing your Facebook ad campaigns by looking at referrer URLs does not always provide the most accurate picture. For this reason, Natives add unique paramaters to your landing page URLs to help you easilly and quickly identify a Natives’ Facebook advertising campaign in Google Analytics. Here’s some more information on how this works. Let’s take the example landing page of http://www.netnatives.co.uk Once we’ve finished with it it will look like this: http://www.netnatives.co.uk/?utm_source=facebook&utm_medium =ads&utm_campaign=Natives%2BFB%2BCampaign&netnatives=dd5t89… Read More »
