February 13, 2012 – 10:09 pm
http://www.facebook.com/shrewsburycollege Shrewsbury College provides a wide range of apprenticeships, GCSE and A Level courses and HE programmes to its current students, and like any other college aims to ensure as many young people as possible know about the study paths available to them. Potential students won’t necessarily end up on your website when assessing their options. So how do you target these individuals who are online but not affiliated with your College yet? The Challenge? Shrewsbury’s brief was simple: promote… Read More »
February 13, 2012 – 1:19 pm
There have been various rumours about Facebook making some big changes from February 29th, so we thought we would confirm what we know, and let you in on some of our thoughts about the implications to Facebook advertisers… Facebook adverts body text cut to 90 characters You might have heard a bit of banter in the social media world about the size of Facebook adverts getting cut down. These rumours are true. Net Natives have had concrete proof, confirmation from… Read More »
February 13, 2012 – 8:32 am
Ben Verinder of the AoC on the importance of measurement and diagnostics in education marketing… In a recent Association of Colleges Briefing for members we published a list of (hopefully) useful links to organisations specialising in studying the evaluation and measurement of communications. We did so as a response to a steady growth in requests for advice from College PR and marketing teams on meaningful metrics and targets. This is an encouraging trend – professional communicators make decisions based on… Read More »
February 10, 2012 – 4:35 pm
One of the highlights of this week for us has been the excellent social media campaign for National Apprenticeships Week which ran from 6th-10th February. Centered around social media giant Twitter, the National Apprenticeships Service used different “themes” for each day of the week, such as; the benefits of doing apprenticeships, thank you messages, and how people got their dream job via the scheme. People were encouraged to tweet @apprenticeships with their experiences/thoughts about the scheme according to the days… Read More »
February 9, 2012 – 1:27 pm
It’s great when you see a major brand pushing forward with some really fun new ideas, and we were particularly impressed by Heinz recent “get well soup” campaign. Visit the Heinz Soup Facebook page and you’ll land on a custom tab featuring the promotion. The idea is that you can order custom soup cans, with a friend/loved ones name printed on the label, for just £1.99. Bargain! Apart from being a great bit of fun, here’s what we like about… Read More »
February 9, 2012 – 12:40 pm
We loved this infographic, not just for its cute graphics but also because it is one of the best “beginner” examples of how to actually get up and running on LinkedIn. LinkedIn is one of the biggest social networking sites, and it occupies a niche in that it is just about business connections. Nothing to do with friends, holiday photos, relationships… just professional contacts. Follow this guide and before you can say YES SERGEANT you will be linking away on the… Read More »
February 1, 2012 – 12:23 pm
You’ve probably heard of URL shorteners. People use them on Twitter all the time, to shorten space-wasting long web addresses into more manageable ones so they can actually fit in some other text! Google has just launched its own one and we’d suggest you start using it right now. The reason? Google’s URL shortener tells you how many people have clicked, where from, and it’s free to use You just go to goo.gl and put in the URL you want… Read More »
January 18, 2012 – 1:26 pm
My band all love social media (hence me doing this job) and we’re always looking for fun ways to get our audience interacting with us. We’re doing alright – currently we have over 20,000 likes and a “talking about” of 1,666… not bad! We’ve done loads of competitions and giveaways, encouraging shares/likes etc, but this most recent effort left us quite tickled. What could be so good about this status, I hear you ask… well, the answer to that, is nothing… Read More »
January 16, 2012 – 2:51 pm
Don’t know your API from your “Lurker”? Never fear, inspired by the ultimate list from hubspot, here are Net Natives’ very own list of all the social media terms. You’ll find a bunch of useful links here as well as some key terms explained – happy reading! AddThis – This is a simple and free way to share content from your website on popular social networks. It has built in analytics so you can see what is most popular, and… Read More »
January 16, 2012 – 1:47 pm
“So what?” you may ask. Well, the one thing that they all have in common, is that they are Net Natives clients! Find our how our innovative social media technology and marketing is helping these clients win these nominations below… G4S London 2012 Net Natives utilised innovative recruitment practices to attract security staff for G4S Olympics 2012, delivering a marketing campaign across online and social channels including a content strategy for engagement within Facebook. Social channels and conversation tracking… Read More »
