“…Net Natives were the obvious partner of choice and haven’t failed to deliver.”

As a huge security firm, Wimbledon can only mean one thing – a great opportunity to showcase your expertise in delivering secure event management. An event like Wimbledon requires a huge team working away behind the scenes, so you might wonder how best to speedily recruit new members. It goes without saying that we Natives always have the answer.

G4S came to Net Natives for our help with their Facebook site. Take a look at what we did for their Facebook presence here. They were also gearing themselves up for Wimbledon so we said, let us help out with that too! They needed to increase their recruits – so we needed to target candidates with the vacancies they’d be most interested in.

What did Net Natives do?

Our intensive two week Facebook advertising campaign involved the creation of over 500 variations of advertising, each specifically targeted at potential candidates by their relevant interests, locality, employment and age range, meaning G4S would receive responses from only the perfect candidates.

As always, we constantly tested and optimised the campaign to make sure we were only displaying the right advert, to the right people, at the right time (clever, eh!).

The Result?

The Wimbledon targeted advertising campaign was a great success – the adverts were seen over 1.3 million times by the desired demographic with nearly 1,300 quality responses! Not only did G4S recruit, it also increased engagement on its Facebook job page, generating nearly 20% more likes than all other traffic sources. So what did G4S have to say about our fantastic service?

“With the launch of our Facebook recruiting strategy, G4S demonstrated our committed to developing a joined up approach to using social media…It was extremely important to find a partner that could deliver on this, Net Natives were the obvious partner of choice and haven’t failed to deliver.”

“Net Natives have helped us gain better control of our identity on Facebook…”

When you’re one of the UK’s leading universities, you can forgive your students for getting a bit excited on Facebook and creating an endless number of pages celebrating your institution. It’s important though to present a clean, unified front to your online audience – so how do you go about assimilating your various Facebook pages into one comprehensive portal? The Natives will always have the answer.

The Challenge?

The University of Glasgow came to Net Natives with a simple request: to consolidate the vast number of unofficial pages headed up by the University’s name into one all-encompassing site. Every Facebook user who had stated their affiliation with one of these rogue pages would need to be connected to the new, official one. Let us at it, we said!

What did Net Natives do?

We put into action our Facebook Brand Strategy, consolidating the University’s fans across Facebook and seamlessly migrating them onto the new website.

The University then said, “but what should we have on our page?” So we provided our Content Strategy Consultancy too. We shared our knowledge about what content works on Facebook sites, leading to maximised engagement between University and fans.

The Result?

The University’s official page now has over 22,000 likes – a true reflection of the University’s fanbase. The University has full control over their Facebook presence, and can see exactly what is being said. Another success for the Natives.

“Thanks to their understanding of social media, Net Natives have helped us gain better control of our identity on Facebook and we are now able to directly engage with over 20,000 ‘fans’ who were originally connected to unofficial Facebook pages for University of Glasgow.”

“We enjoy working with the Natives team and appreciate their professionalism and expertise.”

As a College, when you provide a huge number of specialised and vocational courses, it’s crucial that these opportunities are known about by your target demographic. So, when the vast majority of this demographic spends a lot of their time online, your next step is to work out how you can harness the power of Facebook and Google and get your ads seen by your online audience. How do you do this? Gather round, folks.

Sparsholt and Andover Colleges merged in 2007, establishing a much wider selection of course programmes available to their students. The College came to us for help in increasing awareness of this sparkling array of courses on offer, so of course we jumped right in.

The Challenge?

Sparsholt and Andover knew their target demographic spent much of their time on the internet. The challenge was to make use of this knowledge and make sure the people who the College most wanted to see apply to their courses actually knew about them. We needed to provide targeted Facebook advertising and improve the College’s ad rating on Google.

What did Net Natives do?

We threw ourselves into the College’s summer advertising campaign. With a combination of Google ads and targeted Facebook advertising, we improved the online visibility of the College’s courses and made sure our ads were seen by the most relevant people. We tailored the adverts to the users who would see them, and carefully monitored the campaign so we knew which adverts worked best.

The Result?

Andover’s ads across Google and Facebook gained them over 1,800 responses, while Sparsholt’s attracted over 1,700. But that’s just numbers. What we can really impress you with is that these adverts had the lowest cost per response – for what the College paid, that’s an extremely impressive result – much more so than advertising in your local rag.

“Net Natives came on board to advertise for our summer campaign, using an integrated approach of Google PPC and Facebook advertising. We were really pleased with the results. They were thorough in their keyword research, closely monitoring the terms which were getting us the best traffic for the lowest CPC and managed the allocation between the two platforms effectively. We enjoy working with the Natives team and appreciate their professionalism and expertise.”

“We are very impressed with what Net Natives have done for us. An 84.71% increase in visitors is a great thing for our website, and would highly recommend Net Natives.”

Now that jobseekers conduct the vast majority of their hunt online, it’s crucial that they see your advert in their search results. With over 24 million searches containing the phrase “jobs”, how do you make sure your vacancies appear on the first page of candidates’ searches?

Goodman Masson is the largest Independent Financial Recruiter in the UK, and has been recruiting professionally-qualified accountant and other finance professionals for over 18 years. They came to us to see how we could help them get found by their dream candidates.

The Challenge?

Goodman Masson wanted their jobs to display under the search terms that candidates were searching for online.  Net Natives wanted to do two things: increase the number of optimised, indexable pages displaying in search results, and make sure that, through Google advertising, they were appearing to the right people. Take a look at our report on Google advertising here.

What did Net Natives do?

Our Search Engine Optimisation service started with developing individual pages for each job post, indexing each of the job listings and being clever with page titles and descriptions. The Net Natives magic enabled all future job posts on Goodman Masson to be dynamically optimised, providing high search engine listings for individual pages which ultimately led to a huge increase in application numbers.

The Result?

Our SEO and Google advertising services worked a treat. By getting clever with more relevant descriptions and using negative key words to remove irrelevant search terms, we were able to deliver great results for Goodman Masson’s job postings on Google: 348 applications, 2,786 job views, and nearly 85% more visitors to the site. We even got them that crucial top ranking in Google Ads!

“We are very impressed with what Net Natives have done for us. An 84.71% increase in visitors is a great thing for our website, and would highly recommend Net Natives.”

“CERN is a scientific organisation that’s trying to understand the science behind the universe – Net Natives is the company that understands the science behind Facebook. They understand the metrics, the branding, the algorithms and most importantly they understand both the customer & the target audience. Our people here love what Net Natives have achieved for us and creating engagement via Facebook has now become an integral part of our daily job in recruitment” Head of Recruitment, CERN.

The Challenge?

It seems that everyone has now heard of, and has an opinion about, CERN and their pioneering experiments. This made the management of their employer brand within Facebook and ability to focus on quality not quantity approaches almost as hard as trying to find the Higgs Boson Particle. By far their biggest exposure, but greatest opportunity, lay in the user generated communities which had been created on the Facebook platform. This engaged community numbered over 50,000; all wanting to enter the conversation with CERN. Many willing and expertly able to be involved in some way.

What did Net Natives Do?

After consultation with CERN, we established the relevance of a Facebook specific strategy. As a Facebook agency, we then worked with the platform to consolidate the various CERN identities, to create one official Facebook page, www.facebook.com/CERN. Marrying this with a relevant social media content strategy and training (an “On the Wall” Strategy) that we developed for their communications team, that was informative and engaging.

We then turned our attention to their recruitment strategy. Obviously, recruitment is not built on “Likes”, but with variety of relevant and quality applications, regardless of the channel. Net Natives call this, “Beyond the Wall”. Through our unique Social Content Management System (SCMS), we built a multi layered recruitment site. One that had the full functionality of their existing career site, but which respected and worked in the social environment.  www.facebook.com/CERNjobs.

The Result?

CERN are now in control of their identity on Facebook, controlling and engaging with their connections. Their main page is now a primary resource for ongoing comment about CERN and their Facebook page doubled in connections within 2 months, with a vast increase in relevant applications through the platform and one of the principle recruitment communications channels for existing and potential employees.

“CERN is a scientific organisation that’s trying to understand the science behind the universe – Net Natives is the company that understands the science behind Facebook. They understand the metrics, the branding, the algorithms and most importantly they understand both the customer & the target audience. Our people here love what Net Natives have achieved for us and creating engagement via Facebook has now become an integral part of our daily job in recruitment.” – Head of Recruitment at CERN.

When considering your social media policy (read our guide for some more information), think about the community standards Facebook created to encourage “correct behaviour” in users.

http://www.facebook.com/communitystandards/

Facebook is a global community where millions of people connect with each other. Each of these people represents unique opinions, ideals and cultural values. Out of consideration for this diversity, we work to foster an environment where everyone can openly discuss issues and express their views, while respecting the rights of others.

Net Natives are pleased to announce an exclusive partnership with Broadbean, the UK’s leading job posting software provider. If you are a Broadbean client you can now get a Branded Facebook Business Page from Net Natives and can use Broadbean’s complementary Facebook recruitment app to post your jobs directly to your page.

But, whether you are a Broadbean client or not, you need to make sure you are leveraging the social network where you clients and candidates spend their time.

“One of our best investments in Social Media.” CBS Butler

Below is the Press Release that has been reprinted in the Recruiter Magazine and OnRec

Broadbean Technology, the global leader in candidate sourcing technology has announced a partnership with Net Natives, aimed at helping their clients extend reach and drive candidate conversion on Facebook, the UK’s most popular social networking site.

As the UK’s leading Facebook recruitment advertising agency, Net Natives has worked with a range of staffing companies and corporate employers to fully integrate Facebook and social recruiting into their ongoing recruitment strategy.

The addition of Net Natives’ Facebook page design expertise and display advertising technology further strengthen Broadbean’s Facebook recruiting application, which is used by thousands of Broadbean users.

The partnership enables two distinct offerings:-

- Net Natives’ range of Facebook business page design packages, including full corporate branding – all fully integrated with the Broadbean app and with improved candidate conversion functionality.

- Through Net Natives, the provision of extremely targeted advertising campaigns will promote jobs and your recruitment brand to the right jobseekers.

Broadbean’s Marketing Director Ricky Wheeler commented, “In the past 18 months, there has been significant uptake across our client base of every social recruiting tool we have developed. Broadbean and Net Natives have worked together for years and, as the requirement for strategic social recruitment marketing increases and our services further align, formalising a partnership was an obvious step forward”.

Steve Evans, Managing Director at Net Natives commented “Having a Facebook recruiting strategy should now be a fundamental part of any recruiter’s DNA, but it’s rarely executed well . Our partnership with Broadbean makes social recruiting through Facebook simple and effective. Thrilled with a partnership that is such fantastic news for the recruitment industry.”

If you want to find out more, contact Steve on 01273 783 846 or steve@netnatives.co.uk

We hear this a lot.

Mistakenly creating a personal profile instead of building a Facebook business page is one of the two most common issues for businesses trying to utilise the Facebook Platform for their business (and if you are not doing so already – how else do you think you are going to leverage Facebook as a platform to reach your employees, clients, etc?).

Normally, when clients come to us with this problem, we speak to our Facebook account managers and get it sorted (yes, we have account managers, but then we do a LOT of Facebook advertising for clients…). But without sometimes, when the business has limited connections we can’t help. This has been a common issue and with more and more small businesses realizing that they need to utilise Facebook as a “platform” and making this common mistake, Facebook has finally created a simple migration tool to help.

If this has happened to you, follow these simple instructions – http://www.facebook.com/pages/create.php?migrate.

Oh and if you haven’t claimed your Facebook business page and don’t think (as a business or place of education) you need to, Facebook will “kindly” do that for you. If someone says they study at your College, or are an employee Facebook will automatically create your a community page. If this has happened to you, follow our instructions here http://blog.netnatives.com/2010/12/09/claim-facebook-community-page/

Or, alternatively, if you want us to help build a presence on the platform where all of your clients, customers and employees are spending their time. Get in touch.

Net Natives, the attraction marketing agency, has announced a partnership with multilingual services agency, TranslateMedia, to provide a unique social media moderation and engagement service for any company, in any language. No matter who posts on your wall, tweets about you or discussing you on ANY social media in ANY language, this unique partnership will highlight that contact and provide suggestions for best practice response, in the native language it was originally posted. Moderated with pioneering social processes and engaged by expert translators.

Net Natives build Facebook pages and manage social advertising campaigns for global clients and the education sector. TranslateMedia are a global translation and multilingual SEO services agency for global clients in the media, marketing, market research and advertising sectors. Together they have developed a service that assures complete social media monitoring and management services for their clients’ brands, globally, supporting every language.

Click to see me full size!

Steve Evans of Net Natives says, “No matter how you as a business engage with social media, your brand, business and products are being discussed by your clients, customers and colleagues.
When your company or brand is known in markets all over the world you potentially have customers talking about you in any language. Being present and engaging with social media in all languages means you engage and contribute on a local and personal level.”

Previously to monitor media in multiple languages meant a large number of human resources were required to sift through information and process it. However, Net Natives’ technology and services manage the comments and engagement relating to your company, brand and products across your social portfolio. This is synched with the required multilingual capacity of TranslateMedia.
“We have a network of over 5,000 linguists who are in-country all over the world”, says Matt Train of TranslateMedia, “they are engaged and on-demand and plugged in through Net Natives. We’ve developed our own web tools to handle multilingual work digitally and this real-time service works perfectly with in-country engagement specialists.”

Steve Evans of Net Natives says “TranslateMedia were the only partner for this service, with their client mix, understanding and digital processes.
Social engagement and marketing is now a fundamental fabric of our society and of business. Whether you’re a government, an organisation or brand, you need to be a part of the conversation whenever and wherever people talk about you.”

About TranslateMedia

TranslateMedia is a leading global language translation agency with offices in London, New York, Paris, Munich and Hong Kong. With a global network of over 5,000 professional language experts, TranslateMedia serves clients across a broad range of industry sectors, and develops web technologies to bring multilingual media effortlessly and cost-effectively to its customers.
TranslateMedia was the single fastest growing media company on the Deloitte Technology Fast 500 EMEA 2010, a ranking of the 500 fastest growing technology companies in Europe, Middle East and Africa. Rankings are based on percentage revenue growth over five years. TranslateMedia ranked 9th overall and 4th in the UK Technology Fast 50.

www.translatemedia.com

About Net Natives

Net Natives, the attraction marketing agency, pioneers social media advertising and engagement, building Facebook pages and manage social advertising campaigns for global clients and the education sector.

www.NetNatives.com

Social Media Template Guide

Our MD was invited to speak at the AOC Annual Communications Conference . One of the questions raised was how to create a Social Media Policy.

There are lots of considerations below, but, be warned, if you make it too complicated you could make it too confusing. Natives have a very simple social media policy -

“Be yourself, be kind and don’t do anything your mum wouldn’t be proud of”.

This is something that is dear to our heart and covered in detail in Steve’s post about “Loose Tweets sinks ships”

But if you want to have something more detailed, it has been created to provide you with expert advice on how to make it clear what responsibilities your employees have and what topics are off limits. Having worked with numerous corporations with their Facebook Advertising and Facebook business Page creation we have a large list of resources that would be useful. To view Social Media Policies of large organisations please click here.

Background

Arguably the best corporate social networking policies have balance. They are not so restrictive to deter employees from bothering to engage via social networks, but they do let stake holders know what is expected of them.

Social media is a positive and beneficial exercise for your college, increasing student enrolment and employer engagement. This Template, should help you structure your objectives and keep all of your stakeholders engaged and “on message”.

A Social Media Policy is there to define your expectations of your stakeholders when they represent your college in the socio-sphere, and to help protect your brand from negative exposure by making it clear what is and isn’t acceptable.

Social Media Guidelines

This policy relates to staff members who:

• Actively blog, post or micro-blog (Tweet/Facebook update) on behalf of the college
• Contribute comments, reviews and content to forums, social networks, websites or blogs on either a personal or professional basis
• Maintain a profile page on one of the social or business networking sites (like LinkedIn, Facebook, or Twitter)

Key principles:

Be Transparent

Be honest about who you are and who you work for, whilst remembering to be careful about disclosing other personal information. Disclose your identity as an employee and make sure your profile makes it clear that the views you express here are your own views and not those of the college you work for.

Don’t use social platforms in a cynical way to push a product, course or open day. If you are using your social networking contacts to promote college initiatives then be open about the fact that you are a member of staff.

Your college will not tolerate employees making false representations. Under the Unfair Commercial Practices Directive the following has now become a criminal offence: “Falsely claiming or creating the impression that the trader is not acting for the purposes relating to his trade, business, craft or profession, or falsely representing oneself as a consumer.”

Get your facts right

Spend time researching your topic. If you’re writing about college events, courses or news get advice from the teachers/ heads of departments to make sure you’ve got the story right. If there are other people out there in the socio-sphere that know better than you, reference them.

Don’t lie. Aside from the legal implications, people will only be interested in what you have to say for as long as they trust you to provide sound information. (Sony learned to their cost in 2006).

Acknowledge mistakes

Once you have posted content to the web your mistakes have become a matter of public record. There’s no point trying to cover it up so the quicker you stand corrected the better perceived it will be by the people who are reading what you have to say.

Be constructive

If you’re offering criticism either good or bad, substantiate what you’re saying. Saying “product x is cool” or “product x is a nightmare” lacks depth and doesn’t help your followers.

Respect the law

Individuals can be held personally responsible for defamatory or libellous comment, or for infringing the copyright or trademarks of any organisation. So don’t do it!

• Respect the confidentiality of the college its staff and its students
• Don’t post other people’s materials without getting permission, and better still, link to the original source.
• Respect your college’s trademarked names and use brand images appropriately, provide a link to your brand guidelines.

Off-limits information

Be clear about what your college considers to be off-limits. It may be, like Yahoo, you can reference a specific Proprietary Information Agreement. You are also likely to want to cover things such as:

• Confidential information
• Financial information
• Business strategy
• Trade secrets, including those of competitors
• Current legal proceedings
• Personal information (anyone’s, not just yours)
• Offensive, pornographic or indecent content
• Anything that may bring your college into disrepute

Appropriate behaviour

Remind your employees of any corporate codes of conduct which they are already bound by but may have forgotten to consider. This may include a company policy on how much time is acceptable to spend on social networks, particularly for personal use.

Be respectful of other people. Apart from thinking how you will be perceived by strangers remember that it’s likely that content you post will be read by other members of staff and students. Don’t write things that you wouldn’t be prepared to say in person, and be mindful of posting photographs or comments about colleagues, students and events which others consider to be private.

Friends and connections

Who you choose to connect with is at your discretion and the choice not to link with an individual will be supported by your college. But exercise judgement in deciding which peers, contacts, industry figures and students it is prudent to link to.

For Social Media Guidelines of large corporations, including the BBC, Coca-Cola and Microsoft, click here. We hope this guide is of help to you, if you have any questions, contact us.

Credit must go to Econsultancy for some of the information and also Fishburn Hedges PR for their resources.