Author Archives: Steve Evans

Accessing Social Media If Impaired

Social media is available and accessible to all users, this includes people with disabilities including the visually impaired. All the social media platforms can be used by impaired users. Below are disability resources for using  Facebook and Twitter: Facebook Facebook’s Accessibility Guidelines – This includes information on using Facebook if you are visually impaired including information on audio captchas, shortkeys and using the site with screen readers. Twitter Accessible Twitter – This is a tool designed and optimised specifically for… Read More »

Social Media Policies of Large Organisations

We thought we would save you the trouble of researching into Social Media Policies of large organisations and have compiled a list of links for you: Organisation Title About.com Template: Blogging and Social Media Policy About.com Template: Internet and Email Policy American Red Cross Social Media Handbook for Local Red Cross Units American Red Cross Online Communications Guidelines Australian Public Service Commission Interim Protocols for Online Media Participation Baker & Daniels Social Media Policy Ball State University Social Media Policy… Read More »

The Full Monty – ADP Case Study

“Always generating cutting edge ideas, ensuring our business is one step ahead of the competition.” – Head of Recruitment We Natives are mostly well known for our “products”; Facebook Business pages that work, unique Social Advertising services, Google PPC campaigns, SEO, direct recruitment strategies and our strategy. But on top of that, we also offer Attraction Marketing Consultancy. And what better way to tell you than show you with one of our clients! Within a year, we took ADP Dental… Read More »

Our Staple: Facebook Website and Brand Strategy – G4S Case Study

“…Net Natives were the obvious partner of choice and haven’t failed to deliver.” When you’re the world’s largest security company in terms of revenue, the world’s second largest private sector employer and you want to present a unified presence on Facebook, you need a comprehensive, all-encompassing page that will act as your company’s portal. G4S is such a firm. As part of their bid to revolutionise their social recruitment strategy, they came to us to see how we could improve… Read More »

Your Step by Step Guide to Building a Facebook Page

Why your business needs a Facebook Page 27,917,760 people used Facebook in the UK Facebook last month. Of those users, 24,266,880 are 18 and over. Your clients, customers and colleagues are one of those people. That’s why. If you want to find out how many people you’d reach on Facebook, click here for our Free Facebook Audit. If you don’t create a Facebook Business Page, when one of your staff members say they work for you, then Facebook will automatically create… Read More »

Recruitment PPC the perfect case study

When building Google, or any search engine’s, PPC advertising campaigns for recruitment campaigns, the key is to make sure that sure you focus your spend on the right results. “Jobs” is an incredibly popular search phrase on Google, with well over 24 million searches had “jobs” in the phrase on Google last month. What this proves is that people are looking for jobs on Google and also that it is going to be highly competitive. For example to bid for “banking… Read More »

Loose Tweets Sink Fleets

Yesterday, for the first time, I deleted a tweet from the @NetNatives twitter account. It’s played on my mind since and then I saw this amazing poster from the incredibly talented and incredibly youthful Brian Moore which encapsulated my thoughts. I no longer manage that Twitter account, I have my ramblings on @steveevo, my personal account. Delia manages the various Net Natives’ social channels and I occasionally contribute when I have something to add of interest (or not, you tell me). Delia… Read More »

Natives are finalists for innovation awards

Anyone who knows us Natives, knows we aren’t backward in coming forward, but up until now we’ve always held back from entering awards. We’ve always taken the Groucho view, of not wanting to belong to a club that would have us members. But this year we thought why not…? What with the Natives’ innovative social recruiting service – building Facebook pages for recruiters and generating tangible engagement through effective Facebook advertising (yes I know using our tools again)… So we… Read More »

Alternative suggestions for using LinkedIn for recruitment

I posted a comment on on Alison Chisnell’s blog post – http://thehrjuggler.wordpress.com. I’ve already had a great response to the post so thought I would share the ideas here…. You will always get randoms wanting to connect (via social, email or socially). As in all walks of like, if you don’t want to, don’t. But seeing social channels as a personal communication opportunity is wrong. This barely scratches the surface of what could be possible. Think about what do you… Read More »

New Facebook Profile Design – How does it affect your business?

We’ve been asked a lot this week about the new Facebook profile and how it effects businesses. Here are our thoughts on the new changes: A major change is the new introduction. Previously you would need to click on the “info tab” to see user information, where as now the profile begins with a quick overview of the user’s details including their job title, place of work and language spoken. This demonstrates a definite move towards the market current dominated by LinkedIn… Read More »