Posts Categorized: Education Marketing

The University of West of Scotland increase student enquiries & get businesses to support funding for Postgraduates


The University of the West of Scotland approached Net Natives to utilise their brand presence across social networks in a bid to increase their application numbers in the month prior to their application deadline. Initially, our Postgraduate campaign team performed a pre-campaign analysis across the connected digital audiences and new potential opportunities, resulting in a… Read more »

Reflections from the AoC Marketing & Comms Conference

Customer Types Chart

Last week I spoke at the Association of Colleges annual Marketing and Comms Conference. It’s the 4th year that Net Natives have been one of the key speakers at this event.  Each year we come away with lots of interesting insights and ideas as well as some really positive feedback about what we shared with… Read more »

Universities focus on MINT countries to drive International Recruitment


Digital and Social Campaigns to MINT audiences drive an increase in event attendance, engagement and enquiries. MINT, is the latest acronym coined to identify the emerging (and growing) markets of Mexico, Indonesia, Nigeria & Turkey.  Due to this growth and opportunity it’s perhaps no surprise that International departments are now starting to identify these countries… Read more »

Portsmouth College Turn to Video to Boost Open Days

Portsmouth College

“Great customer service, informative campaign data, liked working with consultant to deliver the best campaign possible within our budget.”  Your students love videos and they love YouTube (watching on average 12 videos a day each). And who do they want to see on YouTube (apart from kittens and someone sneezing into a trombone)? Themselves, of… Read more »

See the Natives – where we will be speaking in Spring

stones in audience

We’re lucky enough to be asked to talk at lots of events and share our case studies and best practice advice from the innovative student marketing campaigns. March and April are busy for us, so here’s a list of some of the events you can find us at… 11th March – Annual College HE Conference… Read more »

How Results Based Marketing Is Changing The Budget Planning Process

Funnel and copy

This month, we have a guest post from an FE College’s ex head of Marketing . Claire provides her insights into the budget planning process. Results-based Budget Planning In the era of Results-Based Marketing, budget planning is thankfully becoming an easier process for Education Marketers.   With marketing budgets continuing to be squeezed, it’s increasingly important to… Read more »