Posts Categorized: Latest Developments

Reflections from the AoC Marketing & Comms Conference

 
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Last week I spoke at the Association of Colleges annual Marketing and Comms Conference. It’s the 4th year that Net Natives have been one of the key speakers at this event.  Each year we come away with lots of interesting insights and ideas as well as some really positive feedback about what we shared with… Read more »

‘Content Marketing’ is King…

 
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In 2013, Net Natives helped revolutionised our client comms strategies; generating tens of thousands of likes, shares and comments on content and posts we created and used as part of our digital marketing strategies for Colleges and Universities. As an agency, we still believe that social content should stay as an internal function – who better… Read more »

The Problem with Facebook’s New Competition Rules

 
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Recently Facebook announced they would be changing the rules for running a competition within the platform – their announcement can be read in full here. For those of you that don’t already know, historically Facebook have been very strict on their competition/contest rules, only allowing them to be administered within a specialist built application or… Read more »

Advertising in China on Baidu: What You Need To Know

 
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With 78.3% of the searches online, Baidu is China’s biggest search engine.  From advertising on the platform, we have found that advertising to a Chinese audience and using a Chinese online provider is hugely different than using Google, Facebook or LinkedIn across the world. Here’s some things we’ve learnt along the way: China is a heavily bureaucratic country  Baidu,… Read more »