Posts Categorized: Social Media Strategy

Best Practice: The Perfect Landing Page For Online Advertising

 
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Are you running online advertising? Yes? Brilliant. But what’s your audience rewarded with if they click on one of your adverts? The Holy Grail of landing pages is a visually appealing and informative destination that clearly sets out why they should stick around to find out more – and how they can go about doing… Read more »

The Facebook Hashtag is Coming, Ads get a Re-vamp & Instagram Video?

 
Facebook HashTags

  This week, Facebook (finally) announced the hashtag was coming! After much speculation, the social network we all know and love has bowed to pop culture pressure and, like many of the other social networks such as Twitter, Instagram and Pinterest, Facebook will make hashtags on the site clickable. In a blog post published to announce… Read more »

How To Influence The Digital Native This Summer

 
Digital Native Infographic

After plenty of successful summers running your enrolment campaigns, we thought we’d show you all the different components that go into making sure those digital natives actually attend your college in September. Our lovely designer Sofi has created this Infographic to give you a little insight into the student mind and show you why our… Read more »

Your Digital & Social Advertising: The Definitive Guide

 
definition-advertising

Want to know your “like” ad from your “display” and when to use them? Our glossary of advertising types gives you all the information you need and a little insight into what we do for our clients… Facebook – standard ads These are the types of “standard“ Facebook ads used to promote your message. The… Read more »

Top Tips: Continuing The Facebook Conversation After Graduation

 
graduation

Are the alumni brochures sent to your graduates’ parents’ homes getting read? How can you use the social and online world to better engage and convert interest from your alumni? Use your “Likes” –The majority of your “likes” occur when someone changes their profile information to “studying at”. Use your major Facebook page to host… Read more »