Posts Categorized: Social Media Strategy

How do you get 16-18 year old Facebook users to attend a college open event during their summer holidays?

 
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A West Midland College challenged Net Natives to increase awareness and engagement for their open event for 16-18 year olds. We created, tried and tested over 250 variations of adverts across the Facebook platform, optimizing to find the best performing creative. The campaign team reached 46,000 Facebook members in total, through geographic and age targeting,… Read more »

Social Media Strategy – Discovering Futures, Digital Strategies for Student Recruitment

 
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We presented to higher education marketing professionals at the Discovering Futures, Digital Strategies for Student Recruitment conference on 19th June at the Magic Circle HQ in London, UK. As the UK’s leading digital and social marketing agency for education institutions, Net Natives are experienced in understanding and discussing the stages of the prospective student’s digital… Read more »

Targeting parents to increase student recruitment for Catholic Schools, New South Wales

 

Early 2014 has been all about targeting parents of primary school age prospective students, for Catholic Schools, New South Wales. Combining the targeting capabilities of Google, Facebook and Linkedin with online remarketing techniques has enabled the campaign team at Net Natives to achieve some impressive results. So far the campaigns have collectively achieved well over… Read more »

Swansea University increase applications by 74% (UG) and 35% (PG)

 
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Following a 2013 campaign that increased applications from Hong Kong and Brunei by 97%, Swansea University gave Net Natives the challenge of finding Nigerian students in the UK as well as reaching potential applicants from Nigeria itself. Here’s what they wanted, how we tackled the problem and what the outcome was. What did Swansea University want… Read more »