Tag Archives: recruitment advertising

The Brilliant Facebook Brand Strategy and Website – The Synergy Group Case Study

November 3, 2010 – 2:38 pm

“Net Natives have been able to drastically increase the visibility of Synergy’s brand and engagement on Facebook.” When you have been successfully match-making candidates with their perfect jobs since 1997, how do you go about ensuring you are now attracting the job-hunters of the Facebook age? The Synergy Group is now the largest privately-owned recruitment company in the UK, turning over in excess of £37million per year. They knew that social media now plays a crucial part in the recruitment… Read More »

By Steve Evans | Posted in Case Studies, Facebook Development, Social Media Strategy | Also tagged , , | Comments (4)

Can Twitter end the recession?

August 19, 2009 – 8:25 am

Twitter’s is never out of the news, whether with rallying cries against those damn Yankees criticising the NHS or the power of citizen journalism helping mobilise radical thought in Iran. But I can’t help feeling its mighty PR machine has missed a trick by not ascribing Twitter’s influence over the gradual global recovery from recession. Twitter has been perfectly placed during this period of slow trade and rising unemployment to be used as the effective business tool for the quick witted. Twitter’s… Read More »

By Steve Evans | Posted in Social Media Strategy | Also tagged , , , , | Comments (3)

5 Best Practice Considerations For Advertising On Facebook

July 29, 2009 – 12:53 pm

If Facebook advertising works (and it does), why aren’t more business using it as an effective advertising or recruitment tool? I’m hoping that this article will share what www.netnatives.co.uk know and help build any companies out there considering using Facebook as a tool to build better campaigns. If you’ve got any questions or further suggestions, as always contact me.  Oh and I am not going to talk about company profiles or social media interaction in this post, will save that for… Read More »

By Don Skinner | Posted in Education Marketing, Facebook Advertising | Also tagged , , , , , | Comments (4)

Social Media and Recruitment – Who are the Experts?

July 6, 2009 – 8:48 am

I wrote a post back in April about this subject and my concerns over certain “experts” involvement in social media and recruitment and how the subject has not, and possibly, cannot define itself due to the ; changing nature of the medium concerns over some legal issues the brand is represented by personalities who can be transient I am a massive advocate of social media; you’re reading this, so it works, and as a progressive online recruitment business we are… Read More »

By Steve Evans | Posted in Social Recruitment | Also tagged , | Comments (3)

Recruitment tips and advice – learn to do more yourself…

July 6, 2009 – 6:48 am

I am going to expand on some of these points later (especially the effective referral schemes and social media strategy), but wanted to get out there some simple recruitment tips and advice that we know help in the hiring process and will keep costs down. These are some key points to a successful recruitment strategy; Question yourself  – work out why you need to fill the role, what is the key purpose and what is the key outcome? Do you… Read More »

By Steve Evans | Posted in Social Recruitment | Also tagged , , , | Comments (0)

joining up job boards and face to face events – extend the brand

April 3, 2009 – 12:22 pm

The constant theme in these posts is that recruitment advertising is not going to come back as it was before, what is needed now is to look at alternative ways to increase revenues from a decreasing space. I hope I have added food for thought with previous posts about lateral revenues, outsource and out-placement opportunities, and headhunt services. In my first post I touched on online recruitment fairs. I want to return to this in more detail as an excellent opportunity to extend the job board… Read More »

By Steve Evans | Posted in Social Recruitment | Also tagged , | Comments (0)

Recruitment advertising – how to sell when the client says "we're not recruiting"

February 12, 2009 – 11:57 am

Posted 12th February 2009 Recruitment sales has had it pretty easy – there I said it. I am not saying it has been all rosy (I should know, I launched a “not very successful” job board for a legal publisher a few years ago), but the sector has benefited from year on year growth since its inception. We all know now how this has all changed and changed dramatically. But why are most job boards still targeting their teams on just… Read More »

By Steve Evans | Posted in Social Recruitment | Also tagged , , | Comments (0)