Tag Archives: recruitment marketing

Branchout – Facebook is getting serious about recruitment (and what it means for recruiter)

September 16, 2010 – 8:48 am

Not sure if anyone saw the announcement about the $6million investment Branchout has just received to develop it’s career app on Facebook – read about it here. If you haven’t, it’s the most significant symbol of Facebook’s intent as being a business proposition since changing “become a fan” to “like”. Important to highlight – THIS IS NOT FACEBOOK DIRECT – but an APP which interfaces with Facebook. However, certainly, this will have the biggest impact on the recruitment industry. And,… Read More »

By Steve Evans | Posted in Facebook Development, Social Recruitment | Also tagged , | Comments (7)

Why aren’t you using Google advertising for recruitment?

August 25, 2009 – 7:03 pm

As always, of course, Net Natives would always recommend advertising broadly across the major UK job boards. But we’re an online recruitment company, NOT a job board reseller – we want our clients to engage with the best talent, directly. We always challenge our clients to do more. We say, ”Why not compete against the job boards directly…!” If over 75% of job seekers turn to Google at the start of their job search and “Jobs” is consistently one of their top… Read More »

By Don Skinner | Posted in Google Advertising, Social Recruitment | Comments (3)

5 Best Practice Considerations For Advertising On Facebook

July 29, 2009 – 12:53 pm

If Facebook advertising works (and it does), why aren’t more business using it as an effective advertising or recruitment tool? I’m hoping that this article will share what www.netnatives.co.uk know and help build any companies out there considering using Facebook as a tool to build better campaigns. If you’ve got any questions or further suggestions, as always contact me.  Oh and I am not going to talk about company profiles or social media interaction in this post, will save that for… Read More »

By Don Skinner | Posted in Education Marketing, Facebook Advertising | Also tagged , , , , , | Comments (4)

thoughts on setting up an employee referral scheme

July 17, 2009 – 3:31 pm

I wanted to put down some thoughts about employee referrals as there doesn’t seem to be a lot of information or help out there for businesses. Probably because it erodes the revenues of recruitment companies and the agencies charge a fortune to put something in place. Well, nuts to that. If it’s worth knowing, it’s worth sharing… We know that sometimes the best person is the friend of the friend already working for you. You just need to make sure you are… Read More »

By Steve Evans | Posted in Social Recruitment | Also tagged , , , | Comments (6)

joining up job boards and face to face events – extend the brand

April 3, 2009 – 12:22 pm

The constant theme in these posts is that recruitment advertising is not going to come back as it was before, what is needed now is to look at alternative ways to increase revenues from a decreasing space. I hope I have added food for thought with previous posts about lateral revenues, outsource and out-placement opportunities, and headhunt services. In my first post I touched on online recruitment fairs. I want to return to this in more detail as an excellent opportunity to extend the job board… Read More »

By Steve Evans | Posted in Social Recruitment | Also tagged , | Comments (0)

Recruitment advertising – how to sell when the client says "we're not recruiting"

February 12, 2009 – 11:57 am

Posted 12th February 2009 Recruitment sales has had it pretty easy – there I said it. I am not saying it has been all rosy (I should know, I launched a “not very successful” job board for a legal publisher a few years ago), but the sector has benefited from year on year growth since its inception. We all know now how this has all changed and changed dramatically. But why are most job boards still targeting their teams on just… Read More »

By Steve Evans | Posted in Social Recruitment | Also tagged , , | Comments (0)